Matt Hughes, known online as the King of Video, is a no-nonsense YouTube strategist who helps businesses and creators grow profitable YouTube channels without the overwhelm. With a background in commercial video production (over 1,500 videos under his belt, including globetrotting shoots and a sneaky sideline in wedding films), Matt now focuses on helping entrepreneurs show up confidently on camera and turn YouTube into a lead-generating machine. His membership, King of Video Academy, supports creators with strategy, accountability, and a bit of tough love when needed, all wrapped up in Matt’s signature “friendly but fierce” approach. Based in Leicester, UK, Matt is also a public speaker, event organiser, and self-proclaimed Nando’s enthusiast. He runs TubeFest, the UK’s go-to video marketing event, and Festival of AI. When he’s not editing content or coaching clients, you’ll find him sharing behind-the-scenes banter online, reminding creators everywhere that consistency beats perfection — and that anyone can win on YouTube with the right plan and a little grit.